Are you looking to launch a meal prep company? Let’s talk more about the importance of knowing your market before you start to saute vegetables and make salads read full article.
Who do you cook for first? Are you targeting the health-conscious businessperson or the busy businessman who can barely boil water? Or, are you targeting eco-warriors that prefer to eat sustainably and healthy? Your ability to understand your target market will determine the food you offer, how you package it, and even what price point you choose.
Let’s look closer at these target markets. You need to be able to cook quinoa and chicken tenders if you want to serve gym-goers. To gain muscle mass and lose weight, they need meals that are high in protein but low in carbs. Therefore, if they don’t want to cancel their subscription, don’t even think about including mac & Cheese in their meal plan.
You must make sure your meals are healthy, easy to heat up, and convenient to take with you to work. For example, you might choose to microwave meals in 3 minutes or to eat salads in containers. It is important to make your meals as quick as possible, since formal dinners require more time.
To appeal to eco-warriors, ensure your packaging is biodegradable. You must also do your part to help the environment. People don’t like their food to leave behind a lot of carbon emissions.
But there are more! If you cater to families with children, make sure you offer them kid-friendly options. Seniors will appreciate the simplicity of your meals.